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Enabling a new generation of media experiences

Imersia are leading the way for enabling a new generation of media experiences that live in your world. Imersia has built a world-first pervasive game engine to enable anyone to build games across real space, creating a new frontier of hyper-localised tangibility and real world interaction. The coming era of pervasive AI and interconnectedness of experience.

About Us

We are a group of experts passionate about making life in the physical and digital worlds more interesting through our new marketing services business. If you have a mobile that knows where you are and knows about you, what would you like to be able to do with it?

We all have a variety of interests and needs, which vary by time of day and day of week. We may have application fatigue from having way too many apps, or we may not have many because we think they are too complicated to use, or just not very relevant or fun.

We are working with a variety of really clever people and smart customers who want to make life easier for everyone with calm technologies that give us easy to use applications. Our markets range from retail to hospitality, tourism and travel, airports through to health, education and play. We take advantage of GPS and compass on the mobile to help people find things that are physically there and Augmented Reality for things we can place virtually.

We are going on an exciting ride that started almost 3 years ago for the original founders (2 returning Kiwis) Jon Lowther and Roy Davies. We on an exciting journey and we would like you to come with us. If you would like to join the conversation or join the ride, watch this blog or contact us at

We’re never going to be totally immersive as long as we’re looking at a square, whether it’s a movie screen or whether it’s a computer screen.

We’ve got to get rid of that and put the player inside the experience, where no matter where you look you’re surrounded by a three-dimensional experience.

That’s the future.

Steven Spielberg
Steven Spielberg
Jon Lowther

Jon Lowther

Co-Founder / CEO

Serial entrepreneur: founding successful trading company in Tokyo, two media and technology ventures in Tokyo, UK and Singapore. Jon Lowther thereon pioneered and patented indoor telemetry solutions along with the world’s first active smartcard in the civil aviation industry, through 2002 – 2009, Singapore and Geneva.

Dr. Roy Davies

Dr. Roy Davies

Co-Founder / CTO

Dr Roy Davies became a recognized world expert on the usability of the then new-fangled technology ‘Virtual Reality (VR)’. After completing his PhD in the application and usability of VR, Augmented Reality and Mixed Reality technologies, he started and managed the multi-million dollar ‘Flexible Reality Research and Commercialisation Centre’ at the University of Lund to further explore the uses and applications of high-end, multiscreen, immersive, visualisation systems. Coming back to New Zealand in 2006, Dr Davies began work with Right Hemisphere and the New Zealand Government to build an industry hub and catalyst around 3D visualisation called Nextspace.

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