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  • Instant Kiwi TV Advertisement

    Play it two ways! Scratch it or play in AR on your phone.

  • lotto nz AR scratchie

    Lotto NZ’s Instant Kiwi scratch tickets just got a whole lot more fun!

    To celebrate the upcoming Chinese New Year (welcome to the Year of the Dog!), Lotto NZ partnered with Imersia and Solnet to create a festival-themed game ticket using augmented reality (AR) to present an experience with more than two dimensions. Use of AR on this scale is a national first for New Zealand, though some…

  • O-TŪ-KAPUA | My Personal Cloud

    NIWA has joined forces with F4 Art Collective, The University of Auckland and Imersia to teach children about air quality in a meaningful way. O-Tū-Kapua or What Clouds See is a mixed media art installation at Auckland’s Te Uru Waitakere Contemporary Gallery that makes the invisible visible by combining science and art in an augmented…

  • The smartphone is eventually going to die, and then things are going to get really crazy

    BUSINESS INSIDER AUSTRALIA. One day, not too soon – but still sooner than you think – the smartphone will all but vanish, the way beepers and fax machines did before it. Make no mistake: We’re still probably at least a decade away from any kind of meaningful shift away from the smartphone. (And if we’re…

  • Dr Roy Davies & Jon Lowther

    Enabling the gamified world

    NZBUSINESS MAGAZINE. Following computers, the Internet, and the mobile phenomenon, there’s a fourth-wave of technology sweeping the world. Augmented and virtual reality platforms are on the rise, and globally-focused developer Imersia is a front-runner in the race to capitalise on it. I had to navigate a scene of upheaval to reach the office of Imersia and…

  • How dirty is Auckland’s air?

    NZ HERALD. A new smartphone app that allows users to check Auckland’s air quality at any given time features in a climate change festival where science meets art. The TEMP festival, running until April 8 at the Corban Estate Arts Centre in Henderson and Te Uru Gallery in Titirangi, showcases a range of interactive exhibits…

  • Tangaroa Rises

    Augmented Reality opening and closing address by the Maori god of the sea created for the Tāmaki Herenga Waka Festival 2017. Download the App:

  • The Generation of Z – bringing zombies (and younger audiences) into the theatre like never before

    What is perhaps most striking about The Generation of Z is how its approach to immersive theatre is remarkably different to what audiences have seen before. Unlike other high-profile examples, such as Punchdrunk’s The Drowned Man, which offers audiences an abstract and sensory opportunity to experience life in a film studio through the medium of…

  • Imersia technology and projects

    A summary of the technology and projects that Imersia has delivered over the past 4 years.

  • Augmented Reality Art Quest across Auckland City

    Every city has under-appreciated corners. Auckland city’s artweek promotes those parts of Auckland that people don’t often go to. We used Augmented Reality to enhance the experience and add a whole new dimension. We can promote your city too – contact us on